If every subscriber gets the same email newsletter, most of it misses. Artificial intelligence (AI) can help you build dynamic content — sections that change by person, purchase history, or location — without hiring a copywriter every week.
Dynamic content is not a full rewrite for each contact. It is one template with smart blocks. A customer who bought last month sees a reorder note. A new lead sees a welcome offer. Same send, different sections.
Use your email tool’s built-in AI for the words
Start inside the platform you already pay for.
Mailchimp’s Write with AI (powered by Intuit AI) can draft or rewrite paragraph, heading, and button copy in the email builder. Mailchimp documents it as available on Standard plans and higher, with limits by country and plan. You still review every line before send. Treat it like a junior writer who needs a final pass from you.
If you sell online, Klaviyo product blocks can pull catalog items into a campaign or flow. Dynamic product blocks can show recommended or performance-based products per recipient instead of a fixed product list. That is dynamic content tied to real store data, not a generic promo tile.
Pair AI drafts with merge tags and segments
A practical workflow for a small shop:
1. Segment the list into a few groups you already understand (new leads, recent buyers, quiet subscribers).
2. Ask an AI writing tool for short section drafts aimed at each group — subject line options, a two-sentence opener, one call to action.
3. Paste the best draft into dynamic content blocks or separate campaign versions.
4. Keep offers and prices under your control. AI should not invent discounts you did not approve.
You do not need ten segments on day one. Three honest groups beat twenty fuzzy ones.
What not to automate yet
Do not let AI invent customer stories, fake reviews, or numbers you cannot defend. Do not auto-send AI drafts without a human skim. And skip tools that push image or video generation — Excubitor stays on text, scheduling, data, and workflow automation.
Also watch plan gates. Generative features are often locked to mid-tier email plans. Free tiers may still let you write manually and use basic personalization (first name, last product). That still counts as progress.
One next step
Open your last newsletter. Mark every paragraph that only mattered to part of your list. Rebuild that send with one dynamic block or one extra segment version, and use AI only to draft the missing section copy. Measure opens and clicks against your previous one-size blast.
AI is not magic. It is a drafting and personalization assistant. You still own the offer, the tone, and the send button.