You’ve got a landing page. The headline is… fine. The button says “Submit.” You know it could be better, but rewriting it means staring at a blank screen for two hours or paying a copywriter you can’t afford right now.
Here’s the shortcut: let artificial intelligence (AI) generate multiple versions of your copy, then test which one actually works.
Generate 10 Headlines in 5 Minutes Instead of 3 Hours
Tools like Jasper and Copy.ai let you plug in your product, your audience, and your tone — then spit out multiple headline, subheadline, and call-to-action (CTA) variations almost instantly.
– **Copy.ai** has a free tier (up to 2,000 words/month) and paid plans starting around $36/month. Good for batching out variants from a single brief.
– **Jasper** starts at $39/month and has a landing page template that generates full hero sections, benefit blocks, and CTA copy.
The important caveat: these tools produce *drafts*, not finished copy. You still need to read what comes out, check it for accuracy, and make sure it sounds like your business — not a robot trying to sell vitamins. AI speeds up the brainstorming. You’re still the editor.
The Real Time-Saver: Platforms That Generate AND Test
If you’ve got the budget, some platforms combine AI copy generation with built-in A/B testing — so you’re not copying and pasting between three different tools.
**Unbounce** (starting around $74/month) includes AI copy generation and a feature called Smart Traffic that automatically sends visitors to whichever page variant is most likely to convert for them. **Instapage** (around $79/month) offers similar AI generation plus A/B testing with heatmaps.
But here’s what nobody mentions in the sales pitch: **A/B testing needs traffic to work.** If your landing page gets 200 visitors a month, you’ll wait weeks or months before any test result means anything. You generally need 1,000+ monthly visitors per page for tests to run at a reasonable speed. AI-generated copy still saves you time regardless — but if your traffic is low, don’t pay for automated testing you can’t use yet.
The Budget Path: $20/Month and Some Elbow Grease
Not every business needs a $74/month platform. Here’s the lean version:
Use ChatGPT Plus or Claude Pro ($20/month each) with a specific prompt like: *”You are a direct-response copywriter. My product is [X], my audience is [Y]. Generate 5 landing page headline variations emphasizing [benefit]. For each, write a supporting subheadline and CTA button text.”*
Then manually test your top 2-3 favorites using cheap tools. Carrd ($19/year for a Pro plan) is a dead-simple landing page builder. If you’re on WordPress, the Nelio A/B Testing plugin has a free tier. Running Google Ads? You can use their built-in experiments feature to rotate variants.
Total cost: $20/month for the AI plus minimal testing costs. Total time: maybe 30 minutes to generate, review, and set up two versions.
The One Thing to Do This Week
Pick your worst-performing landing page. Open ChatGPT, Claude, or Copy.ai’s free tier. Ask it for five headline variations based on your product and audience. Read them, pick the best two, and swap one in. No fancy platform required. Just a better headline than “Welcome to Our Website.”
That’s the whole move. AI handles the brainstorming you’ve been putting off. You handle the judgment call on what sounds right. Your landing page gets better without a copywriter invoice.